A Brief History of Monograms

A family name embroidered on a tote bag, a scrolling letter on a signet ring, a subtle trio of initials at the cuff of a finely tailored shirt.  Monograms add a touch of timeless elegance and show attention to detail and commitment to long-lasting quality.  As trends go, this one has seen many cycles and enjoys renewed popularity within the shoreline communities of the upper Midwest. How did this practice begin?

The earliest known applications go back to ancient Greek and Roman times when coins were marked with the initials or official seal of the reigning monarch. Throughout recorded history artists and craftsmen have used stylized initials to mark their work and these unique designs are still studied by experts to authenticate antiques. During Victorian times, members of the European aristocracy used custom monograms to display their status and liberally applied these marks to household items including tableware, linens, social stationery and even had them carved or stamped into the exteriors of their homes.

Home Monogram
Photo credit Les Chatfield

From here, a centuries-long trend began.  Seeing an opportunity to emulate the upper classes, monograms moved from the rarified circles of the aristocracy to become common practice among households of varying social status. And monograms remain popular today with ever-emerging styles and applications. The fashion houses of Louis Vuitton, CoCo Channel and others adorn their creations with the designer’s initials while Rene Lacoste’s crocodile and Ralph Lauren’s polo pony demonstrate that a recognizable symbol works just as well.

With growing interest in this age-old practice, monograms are re-emerging in the most elegant weddings.  Stylish couples commission a custom, two-letter monogram for every element of the event from the invitations to the linens and gifts for their guests. Some will even update a traditional monogram to include their wedding hashtag or social media handle. How very 21st century!

If you’re ready to join the trend or looking to expand an already abundant collection of monogrammed goods, here are some options.  First, with so many retailers offering monogramming services, it’s easy to get carried away.  Let’s practice some restraint.  Start small with long-lasting items you’ll use often: a sturdy canvas tote, bath towels, coasters and cocktail napkins will be well-used in any home.  Personalized note cards are always classy and an embossed leather portfolio is a gift that will last a lifetime. Taking things a step further, custom embroidered shams add sophistication to a bedroom and a cozy throw makes a perfect accent.  If you’re one to throw caution to the wind, artisans and online retailers offer a dizzying array of options for custom wall appliqués, plaques and medallions. The options are endless.  We’ve rounded up a few favorite sources below.

Image courtesy of Melody Scripts

Melody Scripts |This San Diego-based designer creates the most incredible custom monogram designs for print and embroidery.  With so many gorgeous designs you’ll want to allow plenty of time to explore every page of his Etsy shop. 

Image courtesy of Sasha Nicholas

Sasha Nicholas | This Saint Louis-based shop and design studio specializes in custom monogrammed fine china and housewares.

Monograms EtcNC
Image courtesy of Monograms EtcNC

Monograms Etc | Check out this North Carolina-based Etsy shop for gorgeous embroidered and appliqued custom shams and other housewares.

Image courtesy of Happy Hound

Happy Hound | Another Etsy find, Happy Hound specializes in custom note cards featuring classic motifs including equestrian, chinoiserie, animals and of course, beautiful monogrammed initials.

Image courtesy of WH Hostess

WH Hostess | A local favorite, Kelly Lyden’s classic designs adorn note cards, gift tags, wrapping paper and much more.

Mark & Graham | Surely you know this member of the Pottery Barn family of brands, no? This is the perfect source for personalized and monogrammed products of every variety and they keep coming up with new ideas each season. There is always something to covet here, so go ahead and sign up for their email list. Totally worth it!

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Lakeshore Magazine Issue No 15
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